Jacob Lapworth

Design Expeditions provide students with the opportunity to engage with the design community outside their circles on an international context.

The Design Expeditions were initiated in 2014, developed with students and staff through a participatory process to determine the aims and objectives of each expedition.

Design Expeditions required a brand that could be easily implemented across a wide range of channels during the lead-up to expeditions and during the expeditions as they happen. The brand needed to easily adapt to an evolving expedition. 

Previously, the brand used the Panopticon typefaces from MuirMcNeil and an evolution of this modular typeface was asked for.

Open Lab recently underwent a brand identity refresh. The new system allows for dynamic application with more freedom to play and experiment, while maintaining a fresh and modern look. I developed a motion system for the dynamic gear logo.

Open Lab is a design studio that is known for emergent design thinking. Experienced design professionals, academics, graduates and students collaborate as multi-disciplinary teams to solve problems and create innovative design solutions. A dynamic identity was developed to set the studio apart.

The Open Lab symbol is dubbed ‘the gear’. It is representative of the Lab’s adaptive approach to design thinking and constant flux of student and graduate talent, and comes in many forms—all based on a number of simple rules and constraints. All permutations, having derived from the same set of rules, are a part of the same Open Lab family. 

Neighbours Day Aotearoa is New Zealand's annual celebration of community, bringing together the people next door, across the street or on the next farm for a beer, a barbie or just a cuppa during the last weekend of March.

A collaboration between myself and Lauren Andersen, we were tasked with rebranding the Neighbours Day identity as part of a university assessment. You can’t choose your neighbours and New Zealand has such a diverse mix of people and cultures. Using food as a common ground for all, we focused on Kiwi classics: the BBQ grill, fish and chips and Tiptop Jellytip icecream. Referencing iconic New Zealand culture we crafted a strong message – 'getting together as neighbours over food'. We used humour through our food puns ‘Meat Up’, ‘Chip In’, and ‘Get the Scoop’ to break the ice. 

Quinovic is New Zealand’s largest private residential property group, with 25-plus years’ experience, 27 offices nationwide, and a reputation for getting results.

Quinovic needed a new web identity developed, incorporating all of their franchise sites into one consistent brand.

A main focus of the project was to gain sales leads, we worked alongside Uprise to incorporate their SEO recommendations into the site.

Safe365 is a simple, intelligent, cloud-based health & safety application that quickly helps an organisation assess their health & safety status and provides practical solutions that enable them to effectively manage their health and safety responsibilities.

Massey University's Career & Employability Service provides careers advice, guidance and information to students and recent Massey graduates. 

As part of the service's new digital literacy initiative, it is their goal to provide every student with the opportunity to have professional online presence.

Working with Open Lab, we developed a series of short videos to entice student interest and connect them with the resources available.

Studio Pacific are an architecture practice based in Wellington, New Zealand. ‘We value being well organised and professional. We strive for planning clarity, logic and functionality. We like the simplicity of the diagram.’ 

Studio Pacific wanted a book to showcase their large variety of award winning and beautiful work, taking hints from their architectural works within the design.

The cover draws inspiration from the linear patterns seen through much of their work as evidenced in The Rock, Wellington International Airport. It captivates with its subtle intricate linework both in a visual and also very tactile way. The clean, balanced design embodies Studio Pacific's attention to detail and crafting.

The final book was hard-backed with a clear vinyl pattern overlay, coptic bound and printed on 160gsm matte paper stock.

A collaboration with Taylor Newton, this project was to highlight the stresses and anxiety that students can and are expected to endure while studying. An ongoing project as a design student at Massey University to tackle pressing social, environmental and economic issues through design thinking. 

Read the full story here.

In recent decades the role that museums play in society (and museums themselves) has changed significantly. Instead of being ‘collection driven’, museums are learning to be user centred places of learning. They have shifted from being perceived as ‘sacred and untouchable’ spaces towards being socially responsible cultural institutions open to scrutiny and change. 

Studies have shown that there is a significant reduction in museum visits from when young people leave school until they ‘settle-down’, and perhaps have children. It is the interests of the Museum to fill this gap and successfully engage young people.

A collaboration with Kayla Davenport and Samara Wylie, our goal was to position Te Papa as a hub that expands its footprint out into the community. Enabling young people to come together and share and gain knowledge and be connected to one another through relevant and engaging content. 

Eastercamp is a multi-day Christian festival held on Easter weekend for 4,500 youth from all over the South Island of New Zealand.

Run by Canterbury Youth Services (CYS) Eastercamp is located in Spencer Park, Christchurch and covers 5 action packed days of camping full of pie-eating, milk-chugging, mud-wrestling, moshing and more. 

After working with a great team in both 2013 and 2014 I was offered the chance to take on leadership of the media team for 2015. In this role I was responsible for coordinating with the senior management team to provide extensive highlights coverage during the festival. This involved recruiting and managing a team of skilled volunteers, and equipment to cover all events & activities. Both in 3 months of preparation and on-site during the festival I created a range of dynamic content, developing title stings, live graphical overlays, bumpers, stings & straps, writing, directing, and editing video promos and segments.

Together we successfully outputted photography and video highlight reels for daily playback that captured the essence of Eastercamp.

This was to serve both as a reflection for attendees, and coverage for parents as well as promotion for others who didn't attend.

This is a collection of the overall highlights coverage, video and photo stills from the festival and was completed using Cinema 4D, After Effects, Premiere Pro, Illustrator, Lightroom & Photoshop.

Digital is Dead is a design conference centred on the love for analogue. Reverting to hand-crafted methods, capturing beauty from within the camera rather than creating it in post-production. The aesthetic takes on distortions of a digital screen, warping and contorting to randomness. This was a project as part of my studies at Massey University.

If you were to stand outside of time and shift rapidly across a given line, you’d see all the conceivable iterations of that object — its past, present, and future incarnations. 
Exploring the 4th Dimension seeks to embody intangible qualities of time in a physical representation. It speaks to a physical occupation of the 4th dimension. Taking the form of a passageway constructed from shipping containers, pedestrians are transformed in a journey from one location to another. During the process of walking through this space one will shift through the notion of time.

A Massey University visual communication design fourth year project that seeks to create a light installation and propose it for a festival or public exhibition in Wellington, NZ. Design by Maia Visnovsky, Dayna Northwood and Myself.

Read the full proposal here.

A persuasive poster attempting to create questions around the necessity of using social media, portraying it in a way where it is anti-social. This was completed as part of Jacob's visual communication designs at Massey University.

Eastercamp went on tour this year for the first time in it's 20 year history. Unfortunately the youth camp was cancelled due to massive flooding at the grounds and so a very quick decision was made to bring the camp to the people, touring venues around Christchurch for the remainder of the weekend.

We covered the event with both video and photo highlights as well as producing various motion graphics and stings to accompany live visuals.

Special thanks to director Sebastian Beyrer.